Kinship

If you’ve never experienced it before, it can be hard to grasp why some people choose a yacht over a hotel, but for one first-time charterer a five-day cruise in Croatia proved a real eye-opener.

It may have taken a while for entrepreneur Jack Cowin to get into boating, but as the now-proud owner of two highly successful charter superyachts he stands as proof that you can’t hurry love.

With all the glamour of superyachts it can be easy to forget that superyachting is really about people – and with yacht crew at its core, the industry is looking out for their welfare through Yacht Crew Help.

The sailing community invokes a particular passion for the sea, and a natural bond and friendship between those who enjoy it. No wonder, then, that the legendary St Barths Bucket draws people to indulge in wonderful shared experiences.

Yachting is evolving, and not just in terms of the vessel designs and sustainability – there’s a growing movement to realise the business, healthcare, wellness and societal benefits of yachts too.

As the superyacht fleet grows, so does the crew family – and with tens of thousands working on yachts, the sense of community is growing too.

Superyachts not only offer families the perfect chance to enjoy time together, they also offer a host of opportunities for children to have fun – and to learn something new about the world around them too.

With tens of thousands of crew deriving their living from superyachts, there’s a hidden side to the superyacht industry where family values extend both above and below decks.

It’s easy to focus on the glitz of a yacht or the glamour of a famous destination, but yachts actually open up avenues for pure adventure both on the water and before the yacht is even launched.