My Kind of Luxury: Diana Verde Nieto

Diana Verde Nieto

Diana Verde Nieto is the co-founder and CEO of Positive Luxury, a platform for luxury brands who have demonstrated a commitment to sustainability. Members who have received their coveted ‘Butterfly Mark’ include Thomas Pink, Tag Heuer, Six Senses Hotels and Dom Perignon. Diana is also an advisor to the British Fashion Council and the European Chapter of Conservation International.


Home is...

Buenos Aires. I was born and raised there and I adore it, but London has been my adopted home for the last 21 years – and I love it.


My most memorable holiday was…

Staying on a liveaboard off the coast of Cairns and learning to dive on the Great Barrier Reef. I recently went out to Australia with two of my closest girlfriends, and we hopped around between Sydney and Melbourne until we finally arrived in Cairns. Life on the boat was just incredible, although I have to confess that the first time I got into the water, I was completely terrified at the idea of seeing sharks. It turns out that my fears were unfounded, as sharks are so mesmerising; seeing them at such close quarters was one of the top moments of the trip. I ended up swimming as fast as I could to keep up with them.


A hotel I am desperate to go back to is…

Song Saa in Cambodia. The hotel itself is beautiful, but what I like most about the place is the work that they do through their Song Saa Foundation. The foundation is involved in special programmes which focus on preserving the natural environment and improving the welfare of the local community. I have always been fascinated by Cambodia as their modern history is not too dissimilar from Argentina.


A beach I love…

Punta Galera in Ibiza. My cocktail of choice as I sit on the rocks watching the sun go down is a 'Skinny Bitch – Belvedere vodka with soda, on the rocks, with a dash of lemon. Heaven.


My all-time favourite restaurant is…

Miya, in New Heaven, Connecticut. It’s the first sustainable sushi restaurant in the world. My cousins introduced me to it. The chef is called Bun Lai and he’s a leader in the sustainable food movement. The creativity of his menu and the quality of the ingredients is just unbelievable. I had the good fortune of meeting Bun, and his passion was totally infectious.


When I need to relax I go to…

The Bahia Manzano Resort in Villa la Angostura in Buenos Aires. It’s the perfect mix of mountains, lakes, and delicious food. In the winter, you can snowboard on Cerro Bayo and in the summer, you can go fishing or kayaking. One of my personal highlights is to go walking on the Quetrihué Peninsula, through the Arrayan trees. The oldest tree in the forest is over 600 years old.


The go-to items in my wardrobe are…

A Givenchy little black dress, a Stella McCartney jumpsuit (it’s a few seasons old but I just love it) and jeans. The Argentinian denim brand – Paula Cahen d’Anvers – is a great fit for Latin women.


I drive an…

Audi A1, although as an environmentalist I would LOVE to have an electric car. I used to have a Volt, but sadly there are not enough charging points around my neighbourhood to make it work.


I sail…

Almost! I did a course many years ago and skippering a boat to the Caribbean is on my bucket list. One day…


The biggest luxury of all is…

Time with friends and family away from technology.

Dominique Afacan
Dominique Afacan
Dominique writes about all things luxury for Forbes.com, Condé Nast Traveller, Boat International and many more. Since joining the superyachting world, she's raced at the St Barths Bucket, kissed the America's Cup in Bermuda and taken a polar plunge in Antarctica.